Our logo conception was initially inspired by Ezra Pound's Vortex, which is characterized by a dynamic inflow of energy.

If there is one word to represent our logo, "dynamism" is the word. Instead of a two-dimensional dot, the new logo is a spinning 3-D sphere signifying vibrant movements.

In the context of Canadian multi-culturalism, our logo is seen as the Pearl of Ethnicity, whereby different ethnic groups galvanize their strengths for the better future of Canada. The sparkle on the Pearl is a shinning example of how ethnic marketing provides the added impetus for growth in Canada.

The two forces around the "Pearl" represent the Synergetic team led by its two founders: Jimmy Tseung and Sunny Lam. Instrumental in setting up the company since 1998, both head up the team to spearhead into Canadian ethnic marketing and advertising.