"Truly good service is extremely rare in today's business environment. I feel it is incumbent upon me to acknowledge and compliment Mr. Sunny Lam for the way that he has attended to Downtown Acura.". - Michael Brugel, President of Downtown Acura

Graduated from The Chinese University of Hong Kong in 1982 with bilingual fluency in English and Chinese, Sunny had accumulated 7 years of significant corporate marketing communication experience in Hong Kong. After his immigration to Toronto in 1989, Sunny rose through the ranks of tele-marketer, outdoor encyclopaedia salesman, to top producers with Chinese Yellow Pages and Ming Pao.

With a solid background in the local ethnic community, Sunny joined with his partner, Jimmy Tseung, to launch Synergetic in their bid to serve their clients better since 1998. He is instrumental in helping over 30 auto dealerships in Greater Toronto to reach out to their ethnic Chinese clientele. With a wealth of experience in the car industry, Sunny is Editor-in-Chief of AutoCompass, a bilingual monthly car magazine for the Chinese community.

Sunny is also active in such volunteer work as a former Director of the Chinese Canadian Council of the Heart & Stroke Foundation of Ontario, and currently, Director of North York Aquatic Club.